The severity of myopia (nearsightedness) among children and adolescents has positioned the pediatric segment as a high-potential growth area for eye health supplements in China. Studies indicate a remarkably high overall myopia rate in Chinese children, with the problem worsening as academic pressure increases.

This public health crisis is creating immense parental demand for nutritional solutions to support eyesight and potentially delay the progression of myopia. Supplements in this niche often feature ingredients like Lutein, DHA-rich Omega-3s, and various berry extracts (e.g., Bilberry) marketed to alleviate visual fatigue and protect the retina. The consumption in this segment often favors non-traditional formats like flavored gummies, liquids, and chewable tablets to ensure compliance among younger users. Government-backed awareness campaigns regarding children's eye health further reinforce this market trend.

Discover the specific drivers for the children's market within the broader industry analysis: China Eye Health Supplements Market.